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Creativity, Inc.

See Creativity, Inc. on Amazon.com.

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Fail Fast

We love Pixar, and we’re a bunch of creative professional types. So as you can imagine, we devoured “Creativity Inc.”, by Pixar president Ed Catmull. Is it a business book or an anti-business book? How do you foster creativity? Is Pixar’s formula one that provides safety while preventing works of staggering genius? How much is a director or writer the author of a Pixar movie, and how much is the studio itself? And is the wild success of “Frozen” proof of anything?

Jason Snell with Lisa Schmeiser, John Siracusa, Glenn Fleishman and David J. Loehr